Building Inclusive Digital Cultures

Global Challenge: Social & Cultural Innovation

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Innovation: Building Inclusive Digital Cultures

Global Challenge: Culture & Inclusion

Areto Labs is on a mission to make digital communities more positive and inclusive. During the 2019 provincial election, you may have come across positive tweets sent by ParityBOT, a bot developed by Areto Labs who's artificial intelligence detected abusive tweets sent to a woman candidate, and responded with positive tweets. Lana Cuthbertson, Co-Founder & CEO of Areto Labs, is passionate about gender equality and meaningful change, and has since evolved ParityBot into a talent retention tool and digital culture builder. After being named to the class of Launch Party 12 during Edmonton Startup Week 2021, Lana travelled to the 2021 Web Summit in Lisbon, Portugal as part of a group of Edmonton delegates. Our CEO, Catherine Warren was among them. Lana spoke to Catherine about her experience at the conference and Areto Labs' journey so far.